Post 9: Digital commerce is the electronic selling and buying of goods.
Which four e-Commerce models are represented in the graphic above? What is unique about
each of these e-Commerce business models? (Marks: 8)
Business-to-business: is where a business sells supplies to another business for example a manufacturer of goods required in the production of a product. The Business-to-business model is unique in that whenever the end user is itself a business it uses the products that the retailer is selling to augment its business operations.
Business-to-consumer: consumers are aware of these businesses as they are common. These include retail stores and outlets. Its is the organisation that sells goods and services directly to the consumer. It is unique in that it is a business selling something through an online interface to a consumer.
Consumer-to-business: businesses consume the value created by the consumers. In this model, consumers sell products and services to businesses, instead of the other way around and the 'end-user' lists their 'product' to attract businesses to hire them.
Consumer-to-consumer: consumers create value for other consumers to employ. The e-commerce website serves to facilitate the transaction between two consumers.
Business-to-business: is where a business sells supplies to another business for example a manufacturer of goods required in the production of a product. The Business-to-business model is unique in that whenever the end user is itself a business it uses the products that the retailer is selling to augment its business operations.
Business-to-consumer: consumers are aware of these businesses as they are common. These include retail stores and outlets. Its is the organisation that sells goods and services directly to the consumer. It is unique in that it is a business selling something through an online interface to a consumer.
Consumer-to-business: businesses consume the value created by the consumers. In this model, consumers sell products and services to businesses, instead of the other way around and the 'end-user' lists their 'product' to attract businesses to hire them.
Consumer-to-consumer: consumers create value for other consumers to employ. The e-commerce website serves to facilitate the transaction between two consumers.
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